MAC Pure Heroine is a LE lipstick released as part of MAC Lorde Collection. Though I am not a big fan of Vampy shades, the deep plum description is what pulled me in.
Lips meet Lorde’s individual style in a high-comfort Amplified Lipstick in a deep, rich plum. Limited Edition.
How it fared:
MAC descries the shade as Deep plu. Pure Heroine lipstick is a deep shade of plum with slight purple undertones. The shades looks really dark and Vampy on my pigmented lips. Though the finish and overall quality of the lipstick is really nice, I am not sure how I like the shade on me. I mean I like the shade, but it isn’t something I will wear often.
The finish on the other hand is amplified. It is super creamy and applies evenly without any tugging or pulling. The color gets deposited evenly. The lipstick itself is very creamy and forgiving on lips. It lasts on me for about 6+ hours without fading. The packaging is the usual Mac black bullet.
Overall Verdict: If you are a fan of such deep plum shades, the lipstick is going to work great for you. Pure Heroine is a much darker version of Heroine, in fact a mix of Heroine and Cyber, I believe.